SHOULD I, WOULD I, COULD I: TRUST AND RISK INFLUENCES ON INTENTION TO INVEST

Abstract

This paper examines how risk-taking and trust influence students’ intention to invest. The study employs a survey distributed to 84 students from business and economics programmes. Results show that trust does not have a direct positive impact on individuals’ intention to invest. However, financial risk has a direct positive effect on intention to invest. Implications for theory are discussed and recommendations for further research are provided.

Keywords

• intention to invest
• investment
• risk
• risk-aversion
• trust