<b>Empresas Integradas Formando Cadeias de Valor Digitais que Competem Entre Si: Por que o Contexto Aponta Nesta Direção e uma Proposta de Modelos de Negócio para sua Implementação</b>

Abstract

The Business environment and the technological evolution are pushing the company’s integration toward the formation of extended enterprises. In this environment the competition won’t be between firms, but will hapen at the level of the digital value chain. The DVC will be formed by the eletronic connection of all actors at the value chain. In this article we present the business and technological scenario that sign the trends for this new competition model. In the second part of the article we define the concepts of the digital value chain presenting three possible business models to implement it. Keywords: Extended enterprise, supply chain management, digital value chain