CSR AND AGE MANAGEMENT IN THE ENTERPRISES

Abstract

In the article author concentrates on the issue of corporate social responsibility, with special emphasis on age management. In author’s opinion CSR’s activities focused on employees, in strategic orientation, will become the most successful method for companies (including SME’s) in the process of wining the market’s competitiveness.

Keywords

• społeczna odpowiedzialność biznesu (CSR)
• zarządzanie wiekiem