DEFINITION OF STRATEGICAL COMPETITIVENESS OF THE BANKS IN ODESSA REGION IN TERMS OF REGIONAL DISPROPORTION

Abstract

In the article the methodological approach of using the analytic coefficient method or evaluation of the competitive environment in the regional banking market is proved. The basic stages of the analysis in accordance to this method`s algorithm are disclosed. The results of numerical calculation procedure of the evaluation of loan and deposit imbalance in term ofOdessaregion are presented. Comparing methods are confirmed the possibility of its using under the rating score of competitiveness of banks inOdessaregion. In the article method advantages are also market out, the usage algorithm on the matrix of the competitive position of the banking institution among the sectors of the banking market inOdessaregion is represented.

Keywords

• bank
• regional banking system
• imbalances
• competitive environment
• concentration
• strategy