Iranian Journal of Public Health (Oct 2021)

Twitter Research Synthesis for Health Promotion: A Bibliometric Analysis

  • Syed Hamd Hassan Shah,
  • Saleha Noor,
  • Atif Saleem Butt,
  • Habiba Halepoto

Journal volume & issue
Vol. 50, no. 11

Abstract

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Background: This study enriched our understanding by systematically reviewing knowledge management twitter health (KMTH) articles extracted from Web of Science (WoS) using cartography analysis through VOSviewer–for the last 11 years. Methods: A total of 798 KMTH articles were found from 2009 to 2019, analyzed based on the most co-occurrence keywords of KMTH articles. Results: Three clusters emerged through cartography analysis; Cluster 1: Twitter as health education and health promotion platform; Cluster 2: Twitter as public health promotion platform and Cluster 3: Twitter as health sentiment platform through big data and machine learning. Conclusion: This study opened new avenues for all health care providers to utilize Twitter as a KM platform to promote health care. This is the first bibliometric analysis of KMTH publications according to our best knowledge.

Keywords