METHODS FOR DETERMINATION OF INTERNET MEDIA FUNDING MODELS BY OBSERVING ITS CONTENT

Abstract

Content of any media resource is closely related to goals the media aimed to reach as well as to its funding model. Nevertheless, peculiarities of this relationship had not been described in scientific literature before, especially in the context of Ukrainian informational share of the Internet. Our goal is to indicate and describe these peculiarities, and, on that basis, to form methods of determination of a funding model for a certain Ukrainian Internet media. We discovered that the interdependence between a funding model and its content primarily consists of its orientation towards financial attractiveness. If there is no such an aim, there can be dysfunction resulting in subsidization. Determination of these subsidies’ origin is usually quite easy, because the stateowned, grant based and crowdfunding media do not tend to hide their funding sources and only sponsor’s subsidies are usually kept secret.

Keywords

• Internet media
• funding model
• subsidized media
• commercial media