GEPROS: Gestão da Produção, Operações e Sistemas (Jun 2014)

Diagnosis of the maturity level of the process of product development: a case study in a footwear company

  • Murilo Roberto Jesus Maganha,
  • José de Souza Rodrigues,
  • Daniel Jugend,
  • Juliene Navas Leoni

Journal volume & issue
Vol. 9, no. 1
pp. 57 – 68

Abstract

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The process of product development (PPD) is a strategic factor in which companies seek to identify consumer needs. The relationship of the practices adopted, tools, techniques, among others, can determinate the maturity level of the company in this process. The purpose of this paper is to understand and diagnose the level of maturity of the PDP in footwear segment industry. For the case study, a company inserted into one of the largest poles of women’s footwear in Brazil, located in Jaú, São Paulo State, was researched. The diagnosis is based on the maturity levels of the unified model, reference in the process of product development, proposed by Rozenfeld et al. (2006). The application of the model assisted to diagnose the current maturity level of the company in this process, providing useful information to achieve higher levels of maturity in the PDP.

Keywords