Territorial attractiveness and “glocalisation” strategies

Abstract

Abstract To cope with the globalization of markets, SMEs / SMIs should strengthen their ties to the local level. They often favor a particular internationalization where their global commercial activities are based on efficient cooperation at the local level strategy; this is the strategy of glocalization. The performances of these companies are dependent on the availability, quality and proximity of local resources.

Keywords

• glocalisation - regionalization - industrial cluster -territorial planning - local governance