Text-Guided Image Editing Based on Post Score for Gaining Attention on Social Media

Abstract

Text-guided image editing has been highlighted in the fields of computer vision and natural language processing in recent years. The approach takes an image and text prompt as input and aims to edit the image in accordance with the text prompt while preserving text-unrelated regions. The results of text-guided image editing differ depending on the way the text prompt is represented, even if it has the same meaning. It is up to the user to decide which result best matches the intended use of the edited image. This paper assumes a situation in which edited images are posted to social media and proposes a novel text-guided image editing method to help the edited images gain attention from a greater audience. In the proposed method, we apply the pre-trained text-guided image editing method and obtain multiple edited images from the multiple text prompts generated from a large language model. The proposed method leverages the novel model that predicts post scores representing engagement rates and selects one image that will gain the most attention from the audience on social media among these edited images. Subject experiments on a dataset of real Instagram posts demonstrate that the edited images of the proposed method accurately reflect the content of the text prompts and provide a positive impression to the audience on social media compared to those of previous text-guided image editing methods.

Keywords

• text-guided image editing
• diffusion model
• posted image editing
• post score
• social media marketing