ARE BEHAVIORAL BIASES A SIGNIFICANT DRIVER OF INVESTMENT BEHAVIOR?

Abstract

Investment behavior is an important player in the economy, especially for emerging economies such as Romania. This study aims to examine further determinants of investment behaviour such as the presence of behavioral biases. By employing the questionnaire technique, the findings show that behavioral biases such as anchoring effect, loss aversion, and risk aversion are present in Romania. Nevertheless, the presence of these biases might determine the investment preferences of households and companies. However, the effects of these heuristics might be mitigated by involving the population in different seminars where the awareness of these biases might be raised.

Keywords

• behavioral biases
• investment behavior
• emerging economies