Creating a Narrative Arc for Business Communication CoursesPromoting Attention, Motivation, and Meaningfulness

Abstract

The present study aims to highlight the usefulness of creating meaningful and memorable course for students by organizing its content in a narrative manner and by making use of stories and of narrative activities adapted to serve the educational needs of the course, with examples applied on a BE course structure. Combining narrative structures encourages students to use language in a dynamic form, to organize ideas and sequences in a logical order and to connect fragments of information in a natural manner. Narrating is part of our individuality, through it individual knowledge, personal reactions and professional experience are activated and offer a useful support for meaningful and memorable language practice.

Keywords

• narrative arc course
• teaching be
• be activities
• students’ motivation
• students’ attention