Perceptions towards orthodontic marketing through social media among young adults seeking orthodontic treatment: a qualitative study

Affiliations

Adanan Amalina: Ministry of Health, Malaysia Federal Territory of Kuala Lumpur, Kuala Lumpur, Malaysia
Kamarudin Yasmin: Faculty of Dentistry, Universiti Malaya, Federal Territory of Kuala Lumpur, Kuala Lumpur, Malaysia
Nor Nor Azlida Mohd: Faculty of Dentistry, Universiti Malaya, Federal Territory of Kuala Lumpur, Kuala Lumpur, Malaysia
Bahar Aufa Dahlia: Faculty of Dentistry, Universiti Malaya, Federal Territory of Kuala Lumpur, Kuala Lumpur, Malaysia
Abd Rahman Aida Nur Ashikin: Faculty of Dentistry, Universiti Teknologi MARA (UiTM), Sungai Buloh Campus, Selangor Branch, Kuala Lumpur, Malaysia

Abstract

Social media, particularly Instagram and Facebook, are commonly used for advertising orthodontic treatment.