APPAREL MANUFACTURING AND MASS CUSTOMIZATION EXPERIENCE

Abstract

This paper examines the manufacturing experience of clothing configuration within the mass customization approach. It is within this context that ‘mass individualism’ is examined; a phenomenon which in a climate of globalization can provide novel and environmentally sustainable consumer opportunities for major fashion manufacturers. It has become increasingly difficult for companies to offer interesting products and respond to the specific needs and desires of clients who have become much more savvy and aware of traditional methods of marketing. Thus, the industry must add real value to previously standardized products, in the form of customer specific services to better respond to consumer demand for authenticity and individuality. We find there some problem is related to the manufacturing aspects with measurements, adaptation of patterns and flexibility in methods and experience on the part of the manufacturers to properly use the configuration systems. It is in this respect that mass customization is examined, and several key implementation strategies are developed for manufacturers. From the start, mass customization needs to directly involve customers in the designing and manufacturing phases. Furthermore, this approach must provide opportunities to generate savings by reducing stocks and allowing for better integration of all actors in the supply chain. Mass customization offers possibilities to reach, or even surpass, customers’ expectations. Therefore, it needs to provide a knowledge base of consumers’ needs and preferences and thus create opportunities for market segmentation and market targeting. Fashion Apparel Industry and smart mass customization approach with digitization makes the supply chain more efficient, agile, and customer-focused.

Keywords

• Fashion Industry
• Mass Customization Program
• Sticky Information
• Fitting Clothing
• Configurator