PERCEPTION OF FACTORS OF ENTREPRENEURSHIP DEVELOPMENT IN VOJVODINAS SUSTAINABLE TOURISM BY VARIOUS BUSINESS ACTORS

Abstract

The purpose of the study is to defining and assessment of the impact of the determinants affecting the development of entrepreneurship in Vojvodinas sustainable tourism. The empirical part of the study was conducted using the Survey method. The basic research instrument was a questionnaire. Its construct was based on the factor models of entrepreneurship, amended and adapted with item entries which can be deemed correspondent with particularities of the tourism environment of the AP of Vojvodina. The results indicate that the factors of Education and Partnership are the determinants with the strongest influence on the development of entrepreneurship in Vojvodinas sustainable tourism. Factors such as education and partnership are rated with the highest impact. Partnership, education, and cooperation between all interested stakeholders are a prerequisite for sustainable tourism in Vojvodina.

Keywords

• Entrepreneurship
• Tourism
• Sustainable development
• Vojvodina