Evaluation of West Nile Virus Education Campaign

Abstract

We evaluated the 2003 Kansas West Nile virus public education campaign. Awareness was widespread but compliance was low. Spanish-speaking persons were poorly informed. Relevant factors included population segment variability, campaign content, media choice, and materials delivery methods.

Keywords

• West Nile virus
• West Nile fever
• disease prevention
• health education
• personal protective behaviors
• program evaluation