Positive Shift of the Image of China in Recent Hollywood Blockbusters

Abstract

Hollywood will encounter some cultural policies when its films are imported to the Chinese film market on a revenue-sharing basis. These include a quota system, a censorship system and an uncertain release schedule. However, China has been the fastest growing film market since 2008 and the second largest film market in the world since 2012 (yet the current film industries worldwide are recovering from the impacts from the COVID-19 pandemic). Despite the restrictive cultural policies, Hollywood, attracted by the promising profitability, have incorporated more Chinese roles and more plots about China to please the Chinese film regulators and audiences in order to gain access to the lucrative Chinese film market. Furthermore, the depiction of China has become more positive and diverse in recent Hollywood blockbusters compared with the Orientalist stereotypical images in the past. The author intends to examine the reasons behind the phenomenon through analysing the positively changing images of China from early Hollywood films to the recent Hollywood blockbusters. In fact, the positively changing depiction of China illustrates China and the US negotiating the dynamic process of cross-cultural exchange in economic and political terms through compromise, competition and collaboration.

Keywords

• Hollywood blockbusters
• positive shift
• image of China
• soft power
• Sino–US relations