The Role of Social Media In The Election of Regional Heads in South of Solok

Abstract

The political arena in South of Solok has recently spread to social media. There are many posts that show the goodness and performance of regional head candidates. When viewed from the posts, especially in the South of Solok facebook group, there are very many people who write statuses about this candidate for regional head and in the comments column there are also a lot of comments or there are also a lot of debates, both with rhetoric for the progress of South Solok and some are clear. -Obviously support one of the candidates. This study aims to the role of social media in the election of regional heads in south of Solok. This study used qualitative research methods. The results of the study reveal: media for recruiting candidates, showing the existence of success teams, promotional media, communication media with voters, and means to gain support and be elected in the pilkada.

Keywords

• the role of social media
• the election of regional heads