Latest tools for the intensification of research and innovations of educational organisations in the digital environment

Abstract

Subject. Digitalisation of educational organisations’ activities is impossible without the intensification of all parties of academic and educational processes. At the moment, the effectiveness of digitalisation of educational organisations depends to a large extent on the effectiveness of the innovative activities of management. Purpose. This paper specifies the range of tools for the development and improvement of the results of research and innovation activities of an educational organisation in the course of its virtualisation, considering all participants of this process. Methodology. In this paper we conducted a critical analysis of the works of researchers indexed in the Scientific Electronic Library by the following research areas: “research activities of educational organisations, digital economy” and “innovation activities of educational organisations, digital economy”. Results. A plan was suggested for the intensification of research and innovations, including all participants of these processes: students and academic staff of an educational organisation based on positive non-advertising mentions in mass media where the educational organisation was named as the current place of employment. Conclusions. Specifying the range of tools for developing the innovations and research results of educational organisations in the course of their virtualisation allowed the authors to differentiate between the concepts of “research activities” and “innovation activities” in relation to an individual educational organisation, emphasise the item “Positive non-advertising mentions in mass media with the educational organisation named as the current place of employment” as part of the ranking system of this educational organisation as a tool for the intensification of research and innovation activities of students and academic staff in the digital economy, and show that the intensification of research and innovations of educational organisations in the digital economy is based on intellectual property items.

Keywords

• digital economy
• universities
• intellectual property
• research activity
• digitalisation