Ибероамериканские тетради (Mar 2017)
The new aesthetics of the Spanish political life as a reflection of social changes
Abstract
Socio-economic changes in Spanish society that emerged in the end of the first decade of this century as a result of a deep financial crisis and moral weariness of the population from the corrupt politicians, have led to the emergence of new political forces which quickly gained popularity. It applies most of all to the party Podemos, headed by a charismatic leader, Pablo Iglesias. The success of Podemos caused a shock for the ruling elite of Spain, accustomed during the years of democracy to the two-party system and a relatively similar electoral and governmental rhetoric. Aesthetics, as a reflection of real life and value attitude, goes hand in hand with politics. The change in ideology and a challenge to the system lead to new forms of public activities, of the mobilization of supporters, of election campaign, clothing, manners, discourse, etc. New aesthetics is against of obvious, changes the usual symbols.The deputies of Podemos and other leftist challenge prevailing conventions and introduce to the «sacred» Parliament the real life of the street. The denial of parliamentary dress code means not desire to play by the rules of the «caste». The colloquial language typical for the media, television talk shows and glamorous magazines is usual now in the Parliament. The policy changes its iconographic attributes and the language of communication. Currently, in Spain, in social terms, two aesthetic, and thus ideological systems are facing: alternative - anti-globalization in fact, and so called «neotransit», i.e. the idealization of the first years of democracy, when there was political consensus and stability. The future will show which tendency will be viable and long lasting, it will depend on global circunstances that are in the constant movement and unpredictable direction.
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