Designing images in graphic design. Questions of meaning

Abstract

Respecting the interdisciplinary and collective nature of the journal, this article proposes a reflection on the value of the image. The reflection is focused on the area of graphic design in relation to two significant commercial and technological contexts, and on the theoretical foundations that participate in the construction of the image. The assumption, which is supported here, is the ethical role of the image, viewed with an eye to the past and a projection towards the future, considered within the academic area for a manifesto aimed at the construction of meaningful images.

Keywords

• basic design
• digital graphics
• graphic design
• social branding
• visual design