Post cartel en Chile: la pérdida del aura y su devaluación en tiempos de Google

Abstract

The present text analyzes the circulation of posters (in print and digital formats), mainly related to the show sphere, to entertainment and to culture in the national recent context. It is aimed at keeping records, analyzing and opening a debate in respect to the present statute of the production of posters, in a scene where our subjectivity has been extended due to a profound change in the ways of production and circulation of this communication tool, questioning the designer’s autonomy. It seeks to deepen in a research area, in which the poster has been somehow historically discontinued, and at present it becomes more complex, due to its proliferation and its presence in the urban area as well as in the digital social networks. The document concerned is referred to a deployment of hybrid cultural devices, which are temporary or even kitsch. They are an evidence in the spirit of a definite age.