The modern concept of franchisee partnership in terms of strategic management

Abstract

The modern concept of franchise management in the context of strategic business development is aimed at clarifying the elements of provisions that provide a systematic and focused approach to strategic business development, contributing to its sustainability and growth in the long term. That is why franchising in modern conditions of a lean and green economy is becoming a strategy that ensures mutually beneficial positions of partners of the two sides, which is manifested in the right approach to cooperation and fulfillment of obligations.