TEXTUAL ACTIVITY IN THE STRUCTURE OF BUSINESS COMMUNICATION: PRAGMALINGUISTIC ASPECT

Abstract

The paper makes an attempt to discuss some theoretical problems of textual activity as an important social interaction regulator in the field of international business communication. The efficiency of information exchange is an important prerequisite of successful interaction of representatives of different cultures in the process of business communication. However, the information can be transferred by different means: orally or in the written form; by monologue or dialogue speech; directly – face-to-face – or indirectly – by telephone, fax, telex, e-mail. The method of information transfer influences the choice and arrangement of language means in the process of textual activity. Some examples of goals and ways of communicating information by business texts are given.

Keywords

• dusiness-communication
• business-text
• textual activity
• efficiency
• social interaction
• culture
• бизнес-коммуникация
• бизнес-текст
• текстовая деятельность
• эффективность
• социальное взаимодействие
• культура