VIRUS CHANGE MODEL IN ORGANIZATIONAL TRANSFORMATION

Abstract

Virus technology organizational changes model is presented as an outcome of multidisciplinary research. The model consists of organizational virus structure, chang-es algorithm and immune instruments for process interruption. Author considers organiza-tional transformation virus as a value substance, shown out in attitude, behavior pattern, with information message as an envelope. Virus organizational transformation algorithm consists of three phases - penetration, assimilation, multiplication, focused on the opinion leader. Immunity appears in different existences: opinion leader personality, level of con-formity in organization and reflection as controlling and analytical tool. There are sever-al hypothesis for further researches presented in the article.

Keywords

• change management
• organizational transformation
• opinion leader
• virus change
• organizational culture change
• virus in management