Families of Women Entrepreneurs in Pakistan Their Paramount Support or Dreadful Obstacle

Abstract

Purpose: This research aims to identify some female entrepreneurs and their relationship profiles with their families, which are categorized by families having a prominent part in influencing their decisions, activities, and behavior. Methodology: The qualitative technique was used as it is well suited to examining the experiences of different people. Open-ended Interviews with Pakistani female entrepreneurs using a semi-structured questionnaire were used to obtain data. The research allowed us to focus on one of the most pressing concerns affecting female entrepreneurs: integrating life with family, work, and their goals related to their profession. Findings: Evidently, knowing and understanding the importance of the household in the entrepreneurial experiences of women is critical to deciphering the reasons why enterprises that are owned by women thrive or crash, as family relations will invariably influence their performance. Conclusion: The research revealed that female entrepreneurs and their families have a significant linkage with their entrepreneurial experiences i.e., individual decisions of women to become entrepreneurs and the features of their businesses cannot be fully comprehended unless the family dimension is also considered.

Keywords

• Women Entrepreneurs , Family Business, Thematic analysis, Religion, Culture