COMMUNITY-BASED TOURISM VILLAGE DEVELOPMENT STRATEGIES: A CASE OF BOROBUDUR TOURISM VILLAGE AREA, INDONESIA

Abstract

The concept of community-based tourism village development becomes important in the sustainable tourism development strategy part. The study aims to formulate a community-based tourism village development strategy with a case in the Borobudur tourism village area. The research uses strengths, weaknesses, opportunities, and threats (SWOT) approaches. The identification of factors was obtained from field observations, interviews, and focus group discussions with key elements of the community and stakeholders. The results showed that the strength and opportunities factors had an importance score and the percentage of agreement was higher than the weakness and threat factors. Community-based tourism village development strategies can be carried out with more emphasis on strategies that rely on strengths and opportunities, through S-O and W-O strategies, relative to weaknesses and threats, through S-T and W-T strategies. However, the implementation of the four strategies is still being carried out because they will complement each other in order to achieve the goal of the development of a tourism strategic area through community-based tourism villages.

Keywords

• tourism village
• community-based tourism
• swot approaches