Integration of technology acceptance models and government support to improve digital literacy

Abstract

Digital domain is important for the expansion of micro and small enterprises but the gap in readiness to accept the technology impacts businesses. Therefore, this research aims to build an integrated model of Technology Readiness Index, Technology Acceptance Models, and Theory of Reasoned Action expanded with Motivation and government support to increase digital literacy. There are 551 respondents consisting of owners and managers who have been running a business for at least a year. The integration model between Technology Readiness Index, Technology Acceptance Models, and Theory of Reasoned Action expanded with Motivation increases digital literacy, while government support positively influences the variable. The model emphasizes optimism and innovation as key factors in enhancing the construct of Technology Readiness Index model. The results show that there is a strong foundation for the establishment of Technology Acceptance Models and Theory of Reasoned Action expanded with Motivation aimed at supporting digital literacy. This contributes to developing knowledge about the integration model for digital technology acceptance. Practical contributions guide the government in creating appropriate policies to increase digital literacy in SMEs.

Keywords

• Technology readiness index
• Technology acceptance models
• Theory of reasoned action expanded with motivation
• Government support and digital literacy