Properties Exploring and Information Mining in Consumer Community Network: A Case of Huawei Pollen Club

Abstract

Substantial changes took place in the role of consumers in the supply chain with the development of practices. They became creators from consumers of product values. More and more consumers express their consumption experiences by posting in network community. Consumer community network is an important place for feedback of product experiences and facilitating product innovation in future. Manufacturers can promote improvement and innovation of products by exploring effective information on the consumer community network, thus improving the experience level of consumers. Therefore, how to explore information in topics (posts) and their relationships becomes very important. Is it possible to describe the structure of consumer community network by complex network and explore information about products and consumers? There is important and positive significance to study the collaborative innovation in the supply chain in which consumers participate. In this paper, the consumer community network was constructed by Boolean retrieve programming and discussed in the methodology and empirical way based on the community data of Huawei P10/P10 Plus. In methodology, interaction difference and uniformity within consumer community were explored by the density of isolated nodes and generalized variance of degree of network. In empirical studies, community network users were divided into ordinary user group, intermediary user group, and enterprise user group according to empirical data, and corresponding interaction networks were constructed. A contrastive analysis on the interaction of these three groups was carried out by combining the existing properties and innovative properties. Topics in each network were put in the order according to significance. Research conclusions have important significance to enrich the network analysis methods, explore the effective information in consumer community network, facilitate product improvement and innovations, and improve the experience level of consumers.