Sémiotique des phénomènes économiques de crise. Le rôle-clé de «l'actionnaire» dans la crise financière de 2008

Abstract

In order to appreciate the way in which certain phenomena have produced passionate responses to the 2008 financial crisis, it is important to have a clear understanding of certain constituent elements of the socio-economic horizon before the crisis and to identify its main semiotic structures. This will allow us to discover the global mechanisms underlying the economic system but also to identify certain stages of the process that led to the outbreak of the crisis itself. To this purpose, in this study we shall focus on one of the essential key roles in the spread of the crisis: that of the shareholder, as described by Olivier Berruyer (2011) in Stop! Tirons les leçons de la crise, the evidence by the numbers.While analyzing the socio-economic nature of the role of the shareholder, we will highlight the semiotic properties of different economic categories and the roles of a variety of actors. We shall also look into one of the prerogatives of the shareholder: the "stock options" possession.

Keywords

• discorso economico
• economic discourse
• narration de la crise
• rhétorique du discours economique
• analyse socio-sémiotique des marchés financiers
• echange et mauss
• actant collectif
• crisis narrative
• socio-sémiotic analysis of financial markets
• exchange and mauss
• collettive role and actant