Economic Empowerment and Prevention of the Spread of Covid-19 in Traditional Markets Through Partner Coffee Promotion

Abstract

Innovation in improving the community's economy and preventing Covid-19 is necessary, especially in the traditional market ecosystem. This service aims to increase the economic development of traditional market entities and disseminate information on breaking the chain of the coronavirus. The location of the service is in Pakalu Market, Maros Regency. The implementation method uses the Participation Action Research (PAR) method by referring to Abdul Kadir's coffee shop as a partner. This one-month service resulted in several visitors, i.e. the enthusiasm and market awareness for using masks and washing hands increased along with the presence of flyers and banners with information on Covid-19 prevention at partner stores, where market visitors listened to the socialization provided. Furthermore, partners' coffee sales revenue also increased by 30%, whereas previously, partners did not reduce their income since the pandemic. The evaluation, promotion, and direct promotion of the service team with partners increase the attractiveness of partner shops that are different from other traders so that visitors who initially did not intend to buy coffee change their minds and buy partner merchandise. This service has succeeded in increasing economic shoppers and educating local market residents about the ways to prevent the transmission of Covid-19.

Keywords

• covid-19, coffee, traditional market, promotion, socialization.
• covid-19
• coffee
• traditional market
• promotion
• socialization