HAND-DRAWN BATIK SIDOARJO: KNOWLEDGE CONVERSION AND COMPETITIVE ADVANTAGE STRATEGY IN FAMILY BUSINESS SUSTAINABILITY IN THE POST PANDEMIC ERA

Abstract

Hand-Drawn batik industry, dominated by family-owned business, has functional, economic and cultural values. The study is based on what and how knowledge is shared and be a competitive advantage of family businesses. The Nonaka’s SECI model is an aspirational process to build a new knowledge, and to explore what and how knowledge sharing in family businesses, and to be applied during the knowledge creation in the succession process. Individual in-depth interviews were conducted with six participants who owned Hand-Drawn Batik family business in Sidoarjo, which posed open-ended questions about values and knowledge sharing of Hand-Drawn Batik within the family. The endeavors to knowledge management are in place though in less-established and structured framework. Founders and successors found storytelling, mentoring, internal training, and involving in the production, as the most used knowledge creating activities. Tacit knowledge creation during succession plays important role in organizational knowledge creation, which needs quality of successor’s knowledge to build the competitive advantage. In term of conversion to explicit, the successors take bigger role by leveraging technology, network and database.

Keywords

• knowledge conversion
• family business
• seci
• hand-drawn batik