METAPHORIC MECHANISMS IN IMAGE SCHEME DEVELOPMENT

Abstract

Problems of knowledge representation by means of images are still cognitively significant and invariably modern. The article deals with the image heuristic potential of a bookish sphere as a donor of meanings, aiding metaphoric scheme development of another modern sphere of cinematography. The key factor here is the differentiation between two basically different metaphor types – heuristic epiphora and image diaphora. The author had offered a unique methodology of counting of quantitative parameters of heuristic potential which opens the possibility of modeling the mechanisms of metaphoric meaning development. In the summary the author underscores that both ways of image scheme development are of importance to cognitive science, both heuristic epiphora and image-based diaphora play a significant role in the explication of image scheme development.

Keywords

• metaphor
• diaphora
• image scheme
• cognitive science
• heuristic potential
• categorization
• метафора
• диафора
• эпифора
• эвристический потенциал
• категоризация