Restaurant branding matters: A quantitative report on how brand image can moderate relationship

• Lo Ying Tuan,
• Ahmad Jusoh,
• Abbas Mardani,
• Dalia Streimikiene

Affiliations

Lo Ying Tuan

Sunway College Johor Bahru

Ahmad Jusoh

Azman Hashim International Business School, Universiti Teknologi Malaysia

Abbas Mardani

Azman Hashim International Business School, Universiti Teknologi Malaysia (UTM)

Dalia Streimikiene

Vilnius University