BROWSER-BASED COMPUTER BUSINESS GAME AS AN INTERACTIVE LEARNING ENVIRONMENT FOR MANAGERS

Abstract

The article addresses the issue of quality improvement for students’ training under the “Management” specialization using the latest type of computer business games – the browser-based game “Practical Marketing”. The experience of using this game in the educational process is summed up. The didactic features of the game as an interactive learning environment that is modeling economic reality are reviewed. The analysis of the game play and the algorithm for developing an effective game strategy has been carried out. A game sheet for game participants has been developed. Recommendations have been prepared for teachers on the use of the game in various disciplines to increase the effectiveness of students’ training under the “Management” specialization and to develop their strategic thinking skills.

Keywords

• браузерні комп’ютерні ділові ігри
• учбовий процес
• викладання маркетингу
• розвиток навичок та вмінь
• стратегічне мислення
• прийняття рішень
• активні методи навчання
• менеджмент
• інтерактивне середовище навчання