مطالعات مدیریت راهبردی (Mar 2024)
The mediating role of strategic learning in the relationship between green innovation and sustainable performance (case study; Hamedan Buali Industrial City(
Abstract
Aim and Introduction: competition and success in various industries are combined with the concept of performance sustainability and moving towards sustainable performance in manufacturing and industrial companies that play a key role in the implementation of programs development of every country and considering the many benefits they have for different industries, their beneficiaries and their followers for society and the country, it is one of the most important issues and always one of the most important concerns of managers. Arshad and policy makers in this area. Based on this, the aim of the current research is to investigate the effect of green innovation on the sustainable performance of manufacturing and industrial companies by analyzing the mediating role of strategic learning.Methodology: The methodology of this research is quantitative in terms of the main strategy, and in terms of the goal, it is practical, and in terms of the operational strategy, it is field. And in terms of analytical technique, it is descriptive of the correlation type. The method of research hypothesis testing, structural equation modeling with the partial least squares method, and specifically, Lisrel software was used. The statistical population of this research includes managers of 197 small and medium-sized companies active in Buali industrial town, located in Hamadan province. Among the managers of these companies, 125 company managers have been considered as a sample for the current research using Morgan's table and by simple random method.Finding: The findings of the research indicate the confirmation of the four tested hypotheses. So that the positive effect of green innovation on strategic learning of manufacturing and industrial companies was confirmed. Strategic learning also has a positive effect on the sustainable performance of manufacturing and industrial companies (confirmed). Also, the positive effect of green innovation on the sustainable performance of manufacturing and industrial companies was confirmed. Moreover, strategic learning plays a mediating role between green innovation and sustainable performance.Discussion and Conclusion: In recent years, sustainable performance has been one of the most important concerns of senior managers of manufacturing and industrial companies and even the country due to its importance and role in various industries and various stakeholders. An effective solution has had a very important place in the growth and development of the country. Therefore, identifying and testing the most important factors affecting it are very important and practical. Therefore, in this research, using library studies and field research, two very important and vital factors affecting the sustainable performance of manufacturing and industrial companies were identified. In the continuation of the research, we tried to investigate the relationship between research variables in manufacturing and industrial companies by using structural equation modeling. Finally, we came to the conclusion that green innovation and strategic learning are among the most important factors affecting the sustainable performance of manufacturing and industrial companies. Also, the results showed that companies that have strategic learning and benefit from it achieve better and more effective sustainable performance than companies that lack it. In addition to this, the current research in the field of green innovation, strategic learning and sustainable performance, theoretical innovations and related to managers and It helps the stakeholders of various industries, especially the country's industrial estates, in understanding how green innovation affects sustainable performance by emphasizing strategic learning.
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