Values perceived by adolescents and identification television characters

Abstract

The aim of this study was to examine the relationship between 1238 adolescents from a cross-cultural sample encompassing eight different contexts and their favorite television characters, in accordance with the following aspects: identification or degree of empathy and values perceived in them. Our work was based on the idea that the study of identification and values perception in favorite characters would provide us with important information for understanding the effects of the medium on adolescents. The three variables were then analyzed in order to identify any possible relationship which may exist between them. Two measurement instruments were used: the CHTV.02 and the Val. TV 02. The results revealed statistically significant (although moderate) differences in the sample group as a whole. In conclusion, it can be said that the majority of adolescents tend to favor characters who embody prosocial values.

Keywords

• adolescencia
• televisión
• estudio transcultural
• personajes favoritos
• empatía
• valores percibidos