Estimate of demand, applied innovation by type MEMS through BASS model

Abstract

The advance in parallel that mechanics and electronics have gone through has created a new disruptive technology, known as micro machining; it has enhanced the design and manufacture of electrical and mechanical structures known under the name of Microelectromechanical Systems: MEMS. This disruptive technology has a significant potential to be applied on wearable electronics. How to determine the potential market of MEMS as an enabling technology applied to a product of wearable electronics? This paper proposes the use of the Bass model as a tool to define the degree of diffusion to identify the trend of adoption of the smart watch in different countries of the world and therefore the approach of market size, as a prospective study applied to consumer products, being these as the most promising use with future demand. It also shows the innovation vs. imitation effect, being these factors relevant to the development of marketing strategies and forecast demand of a new product.

Keywords

• Bass model
• disruptive technology
• enabling technology
• MEMS
• forecasting