СOMPETITIVE ADVANTAGE OF THE DANAHER BUSINESS SYSTEM: IMPLEMENTING A MILITARY STRATEGY THROUGH THE INTERNAL CULTURE OF THE COMPANY

Abstract

The article examines the competitive advantages of Danaher. The business system of the company and the basic principles of its internal culture are analyzed. Comparative analyzes of the military strategy of Sun Tzu, the corporate strategy of Danaher and its competitors on the main characteristics of the activity are carried out. Directions for the development of the company's competitive advantages in Russia are proposed.

Keywords

• бизнес-система danaher
• внутренняя культура
• военные стратегии сунь цзы
• кайзен
• конкурентные преимущества
• корпоративная стратегия