Muṭāli̒āt-i Mudīriyyat-i Gardishgarī (Jun 2022)
A Risk Management Model in Iran's Hotel Industry
Abstract
The tourism industry is considered the driving force of economic development, but at the same time it is very vulnerable. The purpose of this study is to design a model of risk management in the Iranian hotel industry; the exploratory mixed research method was used in the study. The statistical population ,in the qualitative section consisted of academic and tourism industry experts, and in the quantitative section, staff of four or five star hotels in Tehran. , Yazd, Isfahan and Shiraz povince in the summer of 1400.in the qualitative part of the study judgment and snowballs sampling methods were used . Findings from the interview then were categorized using open, axial, and selective coding. Based on the findings the tourism risk management model in the Iranian hotel industry in two dimensions (external and internal), consisting of 13 components and 62 indicators was designed and compiled and the model was approved.
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