The soap opera: a hybrid semiosis

Abstract

The soap opera: a hybrid semiosis — This text proposes a new way of analyzing the Brazilian soap opera, which is seen as a narrative of widespread consumption that privileges the “pastiche” category. We attempt to show how the electronic feuilleton absorbs and reinterprets fictional contents from other genres of the mass culture industry to produce a particular type of reception. The main object of this study is a soap opera called The Prophet.

Keywords

• telenovela
• pastiche
• folhetim eletrônico
• recepção