THE DIRECT MARKETING PLAN - COMPARATIVE STUDY IN ROMANIA AND FRANCE

Abstract

This paper aims to present a comparation between the structure of direct marketing plan in romanian companies and french companies. The article presents the importance of direct marketing plan, on how the plan is put into practice in romanian companies, applying direct marketing. By presenting this comparation between romanian and french models of structure related to direct marketing plan, the study contributes to the correct application of direct marketing plan into practice in romanian companies, considering the model of french companies. The paper aims to emphasize the importance of marketing plan in direct marketing, comparing and analyzing two different systems.

Keywords

• direct marketing
• direct marketing plan
• direct marketing strategies.