Campania electorală în teritoriu: aspecte empirice ale marketingului politic (Local electoral strategies: the empirical matters of the political marketing)

Abstract

The study below aims to put together the main electoral strategies and instruments for the local campaigns. Basically, this is a theoretical illustration of the steps that should be made in different constituencies in the electoral process and it can be a useful guide for politicians or campaign managers.

Keywords

• electoral campaign
• local strategies
• political marketing
• political communication.