The Moderating Role of Payment Platform Applications’ Relationship with Increasing Purchase Intention among Customers in Kuwait—Unified Theory of Acceptance and Sustainable Use of Technology Model

Omar AlHussainan; Ahmad Alsaber; Farid Abdallah; Shaihana AlMutari; Bedour Alboloushi

doi:10.3390/proceedings2024101024

Proceedings (Jul 2024)

The Moderating Role of Payment Platform Applications’ Relationship with Increasing Purchase Intention among Customers in Kuwait—Unified Theory of Acceptance and Sustainable Use of Technology Model

Omar AlHussainan,
Ahmad Alsaber,
Farid Abdallah,
Shaihana AlMutari,
Bedour Alboloushi

Affiliations

Omar AlHussainan: College of Business, Australian University, Kuwait 13015, Kuwait
Ahmad Alsaber: College of Business & Economics, American University of Kuwait, Salmiya 13034, Kuwait
Farid Abdallah: College of Business, Australian University, Kuwait 13015, Kuwait
Shaihana AlMutari: College of Business & Economics, American University of Kuwait, Salmiya 13034, Kuwait
Bedour Alboloushi: Business Management Department, Kuwait College of Science and Technology, Kuwait 13002, Kuwait

DOI: https://doi.org/10.3390/proceedings2024101024
Journal volume & issue: Vol. 101, no. 1
p. 24

Abstract

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This paper aims to understand the moderating role of mobile payment platform applications by analyzing the various factors that influence the online purchase intention of customers in Kuwait [...]

Published in Proceedings

ISSN: 2504-3900 (Online)
Publisher: MDPI AG
Country of publisher: Switzerland
LCC subjects: General Works
Website: http://www.mdpi.com/journal/proceedings

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