Guerra cultural e transformações sociais: as eleições presidenciais de 2006 e a "blogosfera" Cultural war and social changes: the 2006 presidential election and the blogosphere

Abstract

O texto defende a idéia de que as esferas econômica e financeira da sociedade dependem de pressupostos culturais que aparentam ser permanentes, mas são contingentes. Para isso, analisa alguns aspectos da disputa política em torno das eleições presidenciais brasileiras de 2006 a partir das polissemias que foram produzidas ou realçadas no período e tenta extrair algumas conseqüências sociológicas dos embates revelados pelas disputas de sentido.The text states that both economic and financial fields of society depend on cultural assumptions that are apparently permanent, but which are actually contingent. In order to prove this, it analyzes a few aspects of the political struggle around the 2006 presidential elections in Brazil. It begins by examining carefully the political, economic, and social polysemy that was either produced or highlighted in the dispute. From this point of view, it tries to analyze some recent changes in Brazilian social structure, and their sociological consequences in terms of the changing form of the cultural inequalities.

Keywords

• sociologia econômica
• sociologia das finanças
• disputas culturais
• "blogosfera"
• polissemia
• cultura econômica
• economic sociology
• social studies on finance
• cultural wars
• blogosphere
• economic culture
• polysemy