E-tourism as a Component Part of International Trade of Services

Abstract

The Internet and new media means require a modernization of the operational management ofthe tourism enterprise and a recalibration of the corporate and business strategy, in the sense ofoperating in a network that allows a higher response speed of both the market and competitors. The tourism company will be at the forefront of the tourism market and will have a competitivecomponent superior to the competition environment if it will use the new information technologiesadapted to the tourism environment. In this respect, e-tourism can contribute not only to accelerating the service of touristsconsumers,but also to reducing operational expenses, by optimizing the workforce and reducingthe leased area for offices, costs that are quite significant for a tourism company.

Keywords

• E-tourism
• e-commerce
• information technologies
• modernization
• tourism enterprise
• tourism branch