Strategies of Elaborating and Implementing Innovation Business-Projects on Crowdfunding

Abstract

The article studies practice of elaborating and realizing Russian and overseas crowdfunding campaigns of innovation business-projects aimed at finding criteria of their success and identifying their problem zones.The standing of the global market of crowdfunding was analyzed, key principles of raising money on crowdfunding platforms were studied and the most popular categories of projects realized on the biggest platforms in Russia and abroad were identified. On the basis of comparative analysis of processes of crowdfunding campaign realization the authors formulated and checked several hypotheses dealing with strategies of elaborating and realizing crowdfunding projects. During the research in-depth interviews with representatives of platforms and developers of innovative crowdfunding projects were conducted and on their basis criteria of crowdfunding campaign success were defined and challenges of their realization were shown.

Keywords

• crowdfunding
• crowdfunding campaign
• digital economy
• digital transformation
• strategy