ORGANIZATIONAL FORMS OF PUBLIC RELATIONS AND MEDIA MANAGEMENT IN THE JUSTICE SYSTEM OF UKRAINIAN

Abstract

This article analyzes the theoretical and applied principles of functioning for the structural units of public administration bodies responsible for forming the relations with the public and mass media. The problem of finding optimal organizational forms of public relations and media management for the judiciary is of extreme importance. The system needs to increase the level of citizens’ trust and provide more transparent coverage of its activities in the framework of state reforms. The article determines the main tasks of the press service working for public authorities and, in particular, in courts.The research of the theory and actual state of the functioning of press services in courts also includes the analysis of the organizational forms of management of public relations processes in public authorities. It describes the structural place of the press service in the management process.

Keywords

• public relations
• mass media
• judiciary
• press service
• spokesperson
• press service structure