The Presence of Sportswomen in Television

Abstract

The spread of sport in the mass media is fundamental to its evolution; good use of them could contribute to more equitable societies in gender. The aim of this study is to analyse the spread of sports news on television from a gender perspective. The methodology used is descriptive and has a quantitative approach, performing a direct observation to study context: public television and two private televisions. For the collection of information has been employed a sheet for the observation. The results show that the disclosure of female sports news is significantly lower compared to the diffusion of male. The consequences of this unequal situation could affect the lack of promotion, appraisement and catchment of women’s sport that today is undervalued by the mass media.

Keywords

• género
• deporte
• difusión
• medios de comunicación
• igualdad