CORPORATIVE SOCIAL RESPONSIBILITY AS A FACTOR TO IMPROVE WORK MOTIVATION IN HOSPITALS IN BULGARIA

Abstract

Improving the work motivation of staff in hospitals is a complex process and under the influence of multiple factors activity. The aim of the paper is to reveal the role of corporate social responsibility as a factor for improving work motivation in hospitals in Bulgaria. Corporate social responsibility and its characteristics in the hospital sector are defined, and the impact on staff motivation as well.

Keywords

• labor motivation
• health care sector
• corporate social responsibility