Marketing (Beograd. 1991) (Jan 2014)

Analysis of the characteristics of taxi services as a prerequisite for their improvement

  • Vujić Nenad,
  • Vasiljević-Blagojević Milica,
  • Perić Nenad

DOI
https://doi.org/10.5937/markt1403231V
Journal volume & issue
Vol. 45, no. 3
pp. 231 – 239

Abstract

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The expansion of services sector is the characteristics of modern and developed societies that influence national economy. Therefore, the analysis of services, as a concept and part of marketing is very significant. In this sense, the paper researches a particular service - the taxi services in the capital of Serbia. Through this research, the authors try to define the groups of customer of taxi services and their preference and attitudes. The research was performed in period May to July 2014, by direct contact with customer of taxi services. The results of research have confirmed the initial hypothesis and provide possibilities for further insight into the way of using taxi services and general circumstances that characterize them in mentioned region. On this basis, it is provided proposals for improvement of taxi services and easier outreach of target groups.

Keywords